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News

Jan Hendrik Fleury – Chairman DDMA committee Customer Data & Dialogue

Since 2011, EDM has been an active member of the DDMA. It has played an important role in the development of data driven marketing as a discipline by contributing to numerous activities. DDMA is a Dutch branch organisation for data driven marketing. Jan Hendrik Fleury is Innovations Managers at EDM and the new chairman of DDMA's Customer Data & Dialogue committee. The DDMA is the Dutch version of the BDMA (Belgium) and DMA (UK).

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SOLVING THE OVER-MAILING ISSUE

Posted by: Suzanne Lewis

One of the areas highlighted by the Olive Cooke case was just how many charity mailings she received. To some in the industry this was a huge surprise, to others less so.

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