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EDM Media Group expands with The Data Agency

21-06-2018 | EDM

New agency for data strategy opens its doors

Amsterdam, 21 June 2018 - The new office of The Data Agency has officially opened. This new agency, founded by Floris van Lelyveld and Dennis Stolk, helps organisations develop a strategy to become data driven. The Data Agency is based in Amsterdam and is part of the EDM Media Group. They are specialised in data quality, customer insights, and target audience reach. By founding The Data Agency, EDM Media Group meets the high demand for data strategy at the strategic level. 

"We believe that every company is a data company. Organisations make more effective use from data if targets and activities are set out in a data strategy. We help organisations to develop a data strategy and translate this to the day-to-day operation", says Floris van Lelyveld. Floris has 17 years of experience in the fields of marketing, data and analytics at, amongst others, Unilever and VodafoneZiggo.

Foundation for a data driven organisation "The importance of data keeps increasing and exceeds single departments. Management and the board of directors have to translate their vision to a clear strategy and make data a priority. The data strategy is the foundation of a data driven organisation. In the end we want our clients to make better decisions based on effective use of data", says Dennis Stolk. Dennis has 20 years of experience in innovative markets at UPC, Rabobank, CanaalDigitaal, and others. He is familiar with the challenges that organisations face who strive to grow, transform digitally, automate their marketing, and improve their customer experience.

About The Data Agency The Data Agency aids organisations in their transformation to a data driven organisation by developing and executing a data strategy. The Data Agency consists of experienced strategists and consultants that know the playing field and the power of data. Furthermore, The Data Agency works with various partners at various levels. The services of The Data Agency consist of strategic advice, an operational action plan, and support during the execution.

Knowledge of data.
Sense of marketing.