Customer insight >Project analysis

Project analysis

Project analysis

EDM has a team of specialised marketing intelligence experts. They will process and incorporate your (customer) data into concrete ingredients for all your marketing activities. Examples are: insight into profiles and segments, forecasts and (geographic) visualisations.


Profiling

Profiling will give you insight into the lifestyle of your customers and your target group. It is essential in order to understand profile differences, allowing you to compare the structure of your clients to other reference groups and the rest of Netherlands.

Segmentation

Customer segmentation allows you to subdivide your customers into different groups paving the way for a more effective marketing strategy and better communication methods.

Various methods can be undertaken. The right method will be based on the customer data available along with your internal strategy in terms of your marketing/sales target.


Segmentation

Customer segmentation allows you to subdivide your customers into different groups paving the way for a more effective marketing strategy and better communication methods.

Various methods can be undertaken. The right method will be based on the customer data available along with your internal strategy in terms of your marketing/sales target.


Forecasting


Forecasting will allow you to understand how to achieve higher response rates and sales by uncovering the marketing domains which will provide the most likely opportunities for success.

A forecasting model will present you with prospects that are similar to your existing customers, in turn allowing you to see the prospects with the greatest potential for growth.


Visualisation

Geographic visualisation allows you to see on which areas to focus your marketing activities and where there is potential for new shops to be opened. It shows you the precise location of your target groups and the overall structure your market.

Knowledge of data.
Sense of marketing.